Business Identity Aids

Grady-White encourages your dealership to develop and promote your business identity (your own “brand”) to help customers understand why doing business with you is a good idea versus your competitors. One way to do so is to develop marketing materials (including your website) that explain the points of differentiation between your company and others. To assist in artwork development you can locate the Grady-White Logo Art and Grady-White Font Style Guide here.

Our marketing agency, Igoe Creative, may be able to advise you or help you develop communication tools similar to those shown here. Please contact them directly if you are interested.